Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems.

Promote transparency and foster trustworthiness on your site

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity.

Set Up Alerts For Brand Mentions

If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on.

Natural building blocks for your site

The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. Backlinks from older websites may be worth more than links from newer sites. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Gaz Hall, from SEO Hull, had the following to say: "The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure."

Keyword mapping

Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders.